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Welcome to the MacMo Photo & Co. blog, a space created to share the stories, strategy, and intention behind the imagery. This is where we highlight real sessions, brand launches, creative projects, and the people who trust us to capture meaningful seasons of their lives and businesses.
Las Vegas is often known for spectacle, speed, and excess. But beneath the surface, there are brands quietly reshaping what sustainability, intention, and community impact look like in this city. Boneyard Star is one of them.
Owned and led by Nina, Boneyard Star is a Las Vegas based brand rooted in sustainability, ethical production, and thoughtful design. Every piece reflects a commitment to conscious consumption and long-term impact, creating fashion that honors both people and planet. As the brand prepared for its Fall Launch, intentional visuals were essential to communicate not just what Boneyard Star creates, but why it matters.
This branding photography session was designed to support that mission.
For purpose driven businesses, visuals are more than aesthetic. They are storytelling tools. They communicate values, integrity, and credibility long before a customer ever reads a product description or learns the brand’s origin story.
Sustainable brands like Boneyard Star rely on trust. Customers want to understand where products come from, how they are made, and who is behind them. Strategic branding photography creates that transparency visually, reinforcing authenticity and alignment across every platform.
This Fall Launch was not about seasonal content alone. It was about creating imagery that supports long-term brand recognition, product storytelling, and community connection.
Nina’s Fall Launch session focused on capturing the essence of Boneyard Star. Timeless silhouettes, grounded tones, and thoughtful details came together to reflect a brand that prioritizes sustainability without sacrificing style or strength.
The imagery created during this session was designed to serve multiple purposes.
Website imagery that supports product storytelling
Launch visuals for marketing and campaigns
Content assets for social media and ongoing brand presence
Visual consistency across platforms
Rather than producing content that lives for a moment, this session built a visual library that can continue to support Boneyard Star well beyond the Fall season.
Sustainable businesses understand longevity. That same mindset applies to branding photography.
Branding photography retainers are ideal for brands like Boneyard Star that are continuously evolving, launching new collections, and growing their presence. Retainers allow for intentional planning, consistent visuals, and imagery that evolves alongside the brand instead of feeling outdated after a single release.
This is the foundation of The Brand Edit. A branding photography experience designed for businesses that value alignment, consistency, and long-term visibility.
Boneyard Star’s Fall Launch imagery reflects more than a collection. It reflects a brand deeply rooted in responsibility, creativity, and community impact within Las Vegas. Nina’s leadership and vision are present in every frame, reinforcing the power of women led businesses shaping sustainable futures.
These visuals now support:
Product launches and campaigns
Website storytelling
Social content with intention
Brand recognition and trust
This is what strategic branding photography makes possible.
If you are a business owner building something meaningful and want visuals that reflect your values while supporting growth, The Brand Edit was created for you.
Branding photography retainers are now booking.
Inquire through our website to learn more.
January 13, 2026
Strategic branding photography for the Boneyard Star Fall Launch, highlighting a Las Vegas based sustainable fashion brand rooted in ethical production, long-term impact, and intentional design.

Copyright 2026 | MacMo Photo & Co. | All Rights Reserved | Photos by Makayla Hopper |
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